Rhetorical Triangle

"Ethos, logos, and pathos is what I think about. So ethos being who you are in relation to the audience. Why should they listen to you? What's your position? Logos is the structure, and that's the joke structure. Are the jokes funny? Do they work as jokes? Does the story make sense? Does the story follow? Does it, if it is non-linear, are all the pieces in place? Do they come back in a satisfying way? Does the logos work? And then pathos, why do I care? And that's, you know, that can be sad or it can be, it doesn't need to be sad, but it is incredibly important. You know, if this math professor is telling you math problems that all make sense, I don't give a shit. Are these math problems relevant to my life? Maybe I give a shit."

"The big thing I've taken away from this, and it's come from you, Alice, is ethos, logos, and pathos. I think they're all forms of theme. The way that screenwriters think about theme is actually all those things intermingled, right? You've got Logos, which is the overall structure, can be what the theme is about. And even though we didn't talk directly to Inside, the structure of Inside, the way it's structured, is what it is about, more than the ending itself."